Are we the same as slimming clubs?
Good morning. Important one today. So we had some messages to Turtle saying, with all due respect your app tracks calories macros question mark. How is that different from slimming clubs? At the end of the day it's restricting food.
Speaker 1:Now there's a few important things to mention here. The app doesn't just offer fat loss, it's maintenance and weight gain. To lose fat you've to be in a deficit, but you don't have to restrict foods, can eat any food. So there's two things, most diets are food restrictive, you won't eat certain groups of foods. For you to lose weight, law of physics, law of the world, you have to be in a deficit but that doesn't mean you have to be in a huge deficit, you don't feel like you are starving all the time.
Speaker 1:But it also means you don't have to restrict any foods in general, you can eat any food in the world, no food is off limit. There's no restriction for food you can eat. That's the main thing, the main restriction when it comes to food with diet is food group elimination. So you can only eat low fatty foods, you can only eat meat, can't eat low carb, know, you can't eat any carbs, you can't any fat. This is the problem, shut off 95% of foods you can eat.
Speaker 1:So with macros, with our app, there is no restriction on the foods you can eat. That's the main thing. Now some people twist and go well it is still restricting because you're reducing the calories. Now of course you've got to lower your calories if you want to be in deficit, but once you reach your fat loss goal you've a maintenance, you eat the same things, you just eat a bit more of the foods. So the volume comes down, but is that restriction?
Speaker 1:I mean, you can argue that it is restriction because it's reducing it, but you're not restricted in any freedom of choice. It's just that instead of having, you know, a full bowl of oat, you have 70% of that. Now are you restricted because you had a bit less? Are you restricted because your portion sizes come down? I wouldn't say that's restrictive.
Speaker 1:But people can twist the words all they want to say that it's similar to restrictive. It's not, you can eat any foods. Right? Slimming clubs are shame. You're shamed for not losing weight.
Speaker 1:There's a difference between weight loss and fat loss. So if you don't, you can lose fat but not lose weight. You go to Slimming Club, you've lost two pounds of fat, but you haven't lost weight, shamed. Then you can go whatever, like I mentioned in the podcast the other day. But we take a mindset first approach a turtle.
Speaker 1:Right? So, you know, Slimmer Club don't offer the transition to maintenance, love the mindset approach, freedom from diet culture, understanding all of these things because they want you to be sucked into this. You eat the slimming world foods, you're sick to the sins on the free foods, can eat unlimited of certain foods and stuff like that builds this good and bad food thing, reinforces it. Right? Another thing the app does, it lets you eat more today, less tomorrow, less tomorrow, whatever, you can have more or less.
Speaker 1:So that's freedom. There's no, I have to stick to these numbers. No, you don't have to stick to any numbers. And also we got the guest track functions. You say, I don't know what the weight is.
Speaker 1:I don't know. We're a guest tracker. You've guest tracked it, let the AI handle it. That's freedom. I don't know.
Speaker 1:I don't know because I can't track everything, which is a magic guess. Happy days. Leave it on. You know, move forward. Right?
Speaker 1:In fact, most people are shocked by how much food they can eat with our app, how many calories they have. They shock them on the carbs they can have. They're shocked they don't have to only eat clean foods. They're shocked they don't have to feel guilty anymore over eating stuff. They're shocked they don't have to stick to the same numbers every day.
Speaker 1:Shocked enough to eat a thousand calories a day and do an hour of cardio a day. And the app is optimized for women using AI, brings in menstrual cycle, all this stuff. Right? So when mindset first, everyone people wanna lose fat, that's fine. That's not the main goal.
Speaker 1:It's kind of on the journey of being leaner, stronger, that's fine. This sets this world apart from slimming clubs. Slimming clubs only care about weight loss. That's it. They just wanna lose weight.
Speaker 1:But you come back, they don't care. They want you back. Right? So I'll send a similar reply to this. I'm gonna send a similar reply back explaining all this.
Speaker 1:Get this reply. To make weight loss one of the aims of your system and I and one I suspect attracts most members is a slimming club wrapped up and relabeled I'm afraid. I mean, clearly didn't read the message to be sent, which explains how we're so worlds apart. A five week challenge with the aim of what exactly to binge during Christmas? No, obviously not.
Speaker 1:Like, no one's going on this five week challenge to lose maximum weight, we're going on to feel strong to be to go maintenance a lot of it, to feel free, to go into Christmas feeling confident and not actually restricted in terms of I got you going in feeling good. The dissonance goes to to binge during Christmas, the disappointment of not losing weight was following a plan comes from an internal place of self loathing and poor body image, not really a lot to do with anyone else. Where do you think this, these plans, these poor body image, self loathing comes from? It comes from diet culture which leading figures of diet culture, Slimming World, Slimming Clubs magazines, decades of low calorie diets all in the same thing. These are all conditioned into us.
Speaker 1:They haven't popped up from nowhere. If you were born in a hunter gatherer tribe, you're not gonna wake up going, my god, lose weight. Obviously not. You're not conditioned to even think that way. So we have been conditioned through diet culture to think this way, women worse than men.
Speaker 1:So it's not just coming from me as in if I'm speaking about you, it's not just coming from you, it's coming from your conditioned brain which is not being has it got anything to do with you. You've grown up in this and this is how it is, and that's why you have these thoughts conditioned beyond belief. This is nuts. Next one. The only way to achieve true food freedom and a happy weight is to remove all restrictions from food and work on your relationship with food.
Speaker 1:I agree, working relationship with food, you can eat any food you want with qualified therapists. Right. There's eating disorder therapists, specialists, okay? And if you've got eating disorder, clinical eating disorder, suffer gap, definitely use them. But to say the only way to get to that stage of food treatment is through therapists is not true.
Speaker 1:Some therapists, the specific eating disorder one which hasn't here, course will have knowledge nutrition, but general day to day therapists, you know, CBT and all that. They're not qualified as all the nutrition. You know, we've got nutritionists and a qualifier got qualified nutrition certificate. We've got Adriana's nutritionist dietitian. We've got Doctor P who's a PhD.
Speaker 1:He's qualified in loads of different areas. And we bring in other people of top expertise, right? Speak to a lot of people in this. To have food freedom, you don't need to go to therapy. Now we've proven this with our two week masterclass.
Speaker 1:You can do a two week masterclass. It's about a switch in mindset. You don't have to pay hundreds of pounds to see a CBT therapist to change your relationship with food. We can do that here. We can look at it.
Speaker 1:Now, need the nutrition advice that sound as well at the same time because if you have a therapist telling you to eat only the good foods, you'd be free free free food for you and be off to eat good foods or they say something along the lines of oh you can't have a Chinese or whatever's bad for you or you know, sweeteners are worse than sugar. There's lot of these myths that go around, loads of people believe. So to say you can only do this through a qualified therapist is to completely disregard the specialists or the expertise of the health and fitness industry nutritionists, dietitians, people like Doctor. P, who have probably got more experience helping people with food issues than the therapist does. Therapists have to look at all around, Right?
Speaker 1:So that that statement is bizarre to me. If you were speaking about eating disorders, I'd agree. Eating disorder specialists for people who've got eating disorders 100% down that route. You know? Then she says this, tracking intake on the app however you wanna label it will not work long term if someone has deep rooted food issues, binge eating disorders.
Speaker 1:Okay. Now, the app definitely works for, bringing awareness to your own actions. The app doesn't push or promote extreme weight loss. The app helps you become your own scientists, like we've said loads of times, like this person just thinks we're some kind of random MyFitnessPal type app. Our app is used as a tool to help you the day, it's not to trap you, it's a tool, it's got automatic changes through the AI if you check-in every week.
Speaker 1:The binge eating, the deep rooted food issues not gonna come from an app. To help with that, podcasts, radio, Doctor P, q and a's, roundtables, mindset with Dean Leek, Ryan Williams. Right? Bringing in all these experts, community help, seeing things from a different perspective, stoicism, all of that is what helps change deep rooted food issues. Now we talk binge eating, binge disorders, eating disorders.
Speaker 1:Again, wanna reinforce, if you've got a binge eating disorder or an eating disorder, clinically diagnosed, you need to go to a to a specialist, not just a therapist, a specialist in eating disorders. Right? But we have helped people who are maybe subclinical, who are maybe moderate, you know, in the middle zone, who are finding it hard, most people find it hard with food. But we have helped loads of people in that area, and it's not just the app that does it. The app on its own is not going to do the mindset you can track.
Speaker 1:The app is a tool, a human will have to pick it up and use it and it depends how you use it. How you use the tool matters, how you view the tool matters. And we make you, we help you look at the tool as you are the scientist of your own life and that is a huge difference. It's a non judgmental way to track your nutrition, track your data, more data than just your nutrition. It's got guest tracking, it's got flexible tools.
Speaker 1:So the tool is built for freedom in a sense. So weirdly like, whilst you're tracking, right, it gives you freedom because you know where you stand. Same with money, like you think you've got no money, but then if you track your money and intake and outtake, then you've got more freedom because you've got more control, or you've got a sense of control. So then she finishes your aim presumably is to make money. No shit the company needs to make money.
Speaker 1:Do know what mean? No shit the company needs to make money. How are we to offer such a service for such a cheap price? So if you think about gold membership £39 a month, you've got five to six live workouts a week, you get knowledge sessions, Doctor. P, Dean Leake, Ryan Williams, we bring in experts, we've got Alex Epwell, book club, daily podcast, daily radio, so many touch points, local meetups, challenges for free with experts all the time.
Speaker 1:Bigger events, £39 a month. You know, how if we were to for us to offer such a service, we need to make money to put that service on. That service is worth way more than £39. If you were put the personal trainer for one session for God's sake is £40. Online coaching is like £200, £100 to three fifty costs loads and you just get one to one coach and what's happening, no community, no other experts, one person.
Speaker 1:Nowhere near as much value as what we offer. And you get a revolutionary app, an app that twenty years ago you would be, oh my god, it would be mind blowing you could do this. Bodybuilders and physique buying, oh no way you could do that, no way that make my life so much easier, that's crazy man. Like it would be mind blowing. So obviously we need to make money for us with our passion of helping people to do this as our job.
Speaker 1:Sad thing would be if the company doesn't make enough money in the future and has to lower operations and we don't have the capacity to have full time people on you make it a better service. You know, the people who love the service are going to miss out. We're going to miss out, we'll have to do some work that maybe isn't our passion. We're not aligned with this so much. And then people who love the service will miss out.
Speaker 1:Right? Businesses need to make money to offer a service that people want, which is what we do. And we're very fortunate to be able to do this as we live in because we love doing it. You know, if we didn't, if it was just about making money, I wouldn't be up when like we wouldn't be up at 6AM doing live workouts, when we have morning every morning 7AM doing radios, every day doing podcasts, every day people helping people community, improving the service all the time, making more value for money without increasing the price. Yes, we've increased platinum for outside Turk members, that's just to protect our quality of being able to deliver the new service which is one to one WhatsApp.
Speaker 1:Local meetups, you know, working all day all night, know, it's not this isn't just a money thing. And comments like that really annoy me because everyone in this world needs to make money. And if you can align with your passion, then that's amazing. And you should, know, be so grateful for that. And then the people who do come into a world of someone's passion aligned with making money really see the difference between that and a company just making money for the sake of making money that's owned by private equity firms, like Slimming World and stuff.
Speaker 1:You've got people at the bottom, you know, doing the consulting and all that, there's no real they don't care, they're making money, they improve the service here and there, take feedback on as a big corporation, who cares? They make money in and out, done. You know? That's the difference. But I thought I'd share that because it's interesting.
Speaker 1:Maybe other people think the same way, but it is really difficult to explain what turtle is to new people. They label us the same. We're trying to differentiate, and that's why we're talking doing surveys about slimming clubs. We're doing we're looking into things like that because we need to know and we know what the devastation of these clubs have left in general. Some people have had success, no doubt, but that in general is devastating, what these slimming clubs have done over last few decades to people.
Speaker 1:And we need to really, really understand all of the inner workings of these clubs and how we definitely cannot touch or go near what they do and learn from the mistakes they do as well. It's always learning, always open to helping people in different ways. But yeah, I thought I'd do that. Have a good day guys. Focus on your one big thing and I will chat to you soon.
